What to expect out of a basic SEO plan
When it comes to SEO there are many different options that a company may offer you, but how will you know what to decide on. With the pricing and verbiage that is not always easy to understand here at CloudTalk we are here to break this process down and let you know some items to expect. We are proud to offer SEO, web development, and design services, and one of the biggest portions of that is making sure our clients know what they are getting.
What is the bare minimum to expect?
When you are getting any SEO service there are some major items that should always be taken into account, and those are:
- Website audit letting you know where you stand
- Keyword research that best describes your business
- Defined objectives that the company will be working towards
- Metrics showing the base point and beyond to measure the efforts
- Bringing you up and keeping you at current standards for SEO
In short, this means that you should have all the items above in even the most basic plan. The work has not even been done yet this a point to start a strategy, but if these items are not either offered or completed then you may want to reconsider.
Even a little SEO will help but needs to be current in the industry
Many times a business owner may not have the funds to have a high paying plan, but that does not mean you cannot benefit from having SEO services. The important aspect is knowing that SEO does cost money and just to have your site operating in a search engine friendly is a task. Too often people think that just some metadata and a nice site will do it, but having a more realistic approach like the bare minimum above is the way to go.
Watch out if SEO is too true to be good in terms of price
When you are paying for SEO you should expect to have your site monitored for rankings, content to be created, and a strategy of some kind to be put in place for growth. There are some companies out there that offer rock-bottom pricing for this and with the work mentioned above, that means chances are they are skipping out on this. There are so many factors that go into a well-optimized site such as the ones listed below:
- Optimized images
- Unique content
- Clean URL’s
- Company information being distributed correctly
- Schema or Microdata
- Internal and external linking methods
- Clear call to action points across the site
- And more……
Knowing this means that you get what you pay for and even if SEO may seem expensive having a professional do this can mean web development, design, and content so having a company like CTI you can depend on all our services to get the job done. The most important part is for the business owner to have knowledge of what to expect and to hold the SEO provider accountable for key elements needed for a well-optimized site.
How to truly see when SEO is working for your business.
Now that we have covered what to expect, pricing, and how it works let’s talk about value. It is not always ranking number 1 in your favorite search, but instead the traffic increases, conversion, and how the time spent on your site is best serving your visitors. We always like to let our customers know how the rankings are for sure and our goal is to get them in front of as many eyes as possible, but if you have 1,000 visits and only 3 people contact you for a service that is not good but if out of 20 visits 15 of them convert now you are talking about value.
Looking at your Analytic reports as the business owner and seeing increases, or noticing the increased calls, these are true metrics that SEO can be based on due to the process of helping this all the way. The more you put out there for people to get answers from, it will in return give you converting customers. SEO is the consistent management of both the site and content on it, so there needs to always be areas changing due to best practices, or analytic analysis. Sometimes changing your current content to better serve both search and users can make a difference but it takes the talent of a good running SEO agency to get that job done. Contact us today for more information on our services from web development, SEO, and design.