Seasonal Marketing: Get the New Year off to a Strong Start
For generations, retailers have marked the holiday season with special deals, promotions, and sales. For example, if you own a restaurant you might offer special meals or drinks, or if you are a yoga or Pilates studio, you might offer a package deal on a number of sessions, and so forth. However, whether you are a traditional brick and mortar store or an online-only operation the holiday season and the start of the new year is a great time to try out new content on your website and new online marketing efforts.
Seasonal Marketing With Goals
The goal of your marketing campaign should be to keep an open line of communication with your customers by providing them with new blogs and updated web content that will engage them in a relatable and appealing way. Use your blog posts to highlight any particular sales or new services you are offering for the holidays. For instance, a medical practice might want to use their blog to highlight holiday safety tips and guidelines to help their customers avoid injury or overindulgence at a time of year when that is all too common.
Seasonal Marketing Growing Your Business For The New Year
Once the holiday season is over the start of the year is a great time to offer a refreshed and updated website to keep your customers interested in what you are offering. You might also want to consider a regular newsletter. Newsletters are a great way to stay in touch with your customers and provide tips that will keep them coming back for more as warmer weather approaches. Make sure you are using social media correctly, Facebook and Twitter are terrific tools that allow you to respond to customers immediately, start a dialog, and address any issues right away.
Find Professionals To Help
If you are planning to do paid advertising, you will want to work with a company that understands Google AdWords and SEO. Having the right partner to work with will help put your post in front of the right people at the right time and make sure you rank high in any search results for your industry. Cloud Talk International is your one-stop shop for all of your online marketing needs, whether it is a new or updated website, SEO, paid to advertise, or social media strategy CTI can help you and your business get off to a great start in the New Year.