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Building a Small Business Website that Fits Your Needs

As a small business owner, you know the importance of having a good quality website. However, as recently as 2014 over half of small businesses had no website and little to no online presence at all. Marketing research shows that a majority of potential customers first find your business online and make purchase decisions before they ever contact you. If you don’t have a good quality web presence, you are losing out on business! Don't Let A Template Describe Your [...]

Why Strong SEO is Vital for Your Medical Practice

Search Engine Optimization or SEO is vital for any business but it is particularly critical for those in the medical field. A robust SEO will allow you to rise higher in search engine rankings and be found more easily by patients and potential patients. A 2017 poll by US News &World Report shows that almost as many people use the web (31%) to find a doctor as use a referral from a friend (35%). When social media referrals are [...]

Using Local SEO to Boost Your Business

More and more businesses are using local SEO as a way to effectively market their products and services. Every day millions of customers use local SEO without even knowing it. For example, every time you search for “best restaurants in Atlanta” that is a type of local SEO search. The algorithms behind search engines such as Google will pick up on the fact that you are looking for restaurants in the Atlanta metro area and will structure your search [...]

Why have a website maintenance agreement?

New Website vs New Car Let’s imagine that you’ve just purchased a shiny new car. The new vehicle has everything you were looking for and then some, but it also represents a considerable investment of time and money, so you are going to want to take care of it. At the very least you would like to have the oil and filters changed regularly, the tires rotated, and all of your fluid levels checked. Car Maintenance vs Website Maintenance Not doing this [...]

Tools for Mastering SEO

In today’s fast-paced online marketplace search engine optimization or SEO is key to ensuring that your customers and potential customers can find you online. The majority of web traffic is generated by just three search engines: Google, Bing, and Yahoo. To have a successful online presence you will want to appear as high in the search rankings of these engines as possible; this is critical since 93% of all online experiences begin with a search engine. A few years [...]

Using WordPress as your CMS

WordPress is currently the most popular Content Management System used on the Web, almost a quarter of the entire web is powered by WordPress. A study conducted by the SEO research firm Lipperhey indicates that of the websites where a CMS could be identified more than 68% were using WordPress. The plugins that WordPress provides are used by more than 37 million websites and are a key way that WordPress can be used to optimize your web pages. It [...]

Why You Should Consider SSL for Your Website

Why You Should Consider SSL for Your Website

These days we all tend to do more and more of our business online. Whether it involves shopping for goods or services, getting a restaurant recommendation, or staying connected with our friends and communities the tendency is for all of these activities to take place via the web. As you go about your online life, you may have noticed an increase in sites labeled as HTTPS as opposed to simply HTTP. So what is the difference between the two [...]

Web Development Terms Part One

Web Development Terms You May Want to Know: Part I

If you are considering hiring someone to design or re-design your website, there are certain terms and concepts that you need to be familiar with. Like every profession, web development has its own “secret language,” words and expressions that may not be known to those outside the industry. Knowing what these phrases mean can help you, and your web developer communicate more efficiently and ensure a better outcome of your website project. Accessibility One word you may hear often used by [...]

Minalmist Web Design

Advantages of Minimalist Web Design

Minimalism is an aesthetic movement that originated in the post-World War II era and has had a significant impact on the visual arts, music, and architecture among other disciplines. Considered by some to be a reaction against the wild color palettes and designs of abstract expressionism, minimalism emphasizes clean, simple, stripped down models that provide only what is necessary to the consumer, nothing more. Recently, many web designers have begun to apply these minimalist principles to web design and [...]

Mobile vs. Responsive

Mobile vs. Responsive

A website that is optimized for mobile users is likely to be high on the list of requests from businesses and other organizations that are thinking about setting up a new website. However, there are advantages and disadvantages to consider with each approach. One common approach is to create a mobile “friendly” website; a mobile friendly website will work on any handheld device (such as a smartphone) or tablet. A more advanced web design is one that is mobile [...]