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HIPAA Compliance for WordPress Sites

All different types of companies use third party options for building their websites for both ease and overall compatibility. Medical practices and other Healthcare businesses do the same but what many may not realize is that a WordPress website out of the box is not HIPAA Compliant. We are going to cover some of the main ways you can ensure you know how to have a HIPAA compliant WordPress website. Now the guidelines for protecting ePHI information that we [...]

HIPAA Compliant Websites and What to Know

What is a HIPAA compliant website? First off healthcare websites in general are great tools for any medical practice with the ability to house personal information, book appointments, and sign up for programs. A HIPAA compliant website has to protect data in two different ways. First is securing data on the actual website server from harmful access, and the second is securing the transferred data from the site itself such as forms ect. This information is called Electronic-Protected Health Information [...]

Utilize your client’s email for re-marketing

Why utilize your clients email for re-marketing? You may not realize it, but there are a lot of emails that a company collects through their day to day interactions with clients or people interested in their business. If you have a form on your site, there is a big chance that everyone that submits a form is providing their address, or if you have a signup sheet at the front desk of your medical practice, for example, there could [...]

What to expect out of a basic SEO plan

When it comes to SEO there are many different options that a company may offer you, but how will you know what to decide on. With the pricing and verbiage that is not always easy to understand here at CloudTalk we are here to break this process down and let you know some items to expect. We are proud to offer SEO, web development, and design services, and one of the biggest portions of that is making sure our [...]

How a small business owner can look at a Google Analytic Report and determine if traffic is moving in the right direction

Small Business Owners Insight To a Google Analytic Report

How a small business owner can look at a Google Analytic Report and determine if traffic is moving in the right direction When paying for a SEO service or even just a basic website management plan, normally you will receive a Google Analytic report. The problem is that business owners may not know what to look for or even what it means. Whoever sets it up the SEO analysis will typically use descriptive titles to help in the understanding of [...]

Dermatology Specific Internet Marketing

Regardless of the size of your dermatology practice or the number of years, you have been in business you will need an internet marketing strategy to drive potential patients to your door. An effective online marketing program can help grow your client base, raise awareness of the services you offer and serve as a cost-effective way of increasing revenue. A robust online marketing plan will not only help you draw in new patients it will also strengthen your relationship [...]

CTI’s Tips for a Secure Small Business Website in 2018

Think about the last time you updated your small business website. Is it hard to remember back that far? Are the details somewhat hazy? If so it is probably time for another update to make sure your website is strong and secure and will continue to meet your business needs. The world of website design and security is constantly evolving and changing to meet new challenges. There is an ongoing arms race between hackers and criminals and web security [...]

Outdated Websites Keep Revenue Low

People will spend a lot of time and money decorating their homes with the latest fashions; care will be taken with the color scheme, drapes, accents and all the other elements that go into making an attractive and inviting living space. However, no matter how much time and care you take it is inevitable that as the years pass things will start to look a little dated and tired. The rule that applies to home décor applies with even [...]

Better Information=Better Results: Building a Content Driven Website

In the old timey days of the late 90’s and early 2000’s web design was a lot simpler and a lot more boring. Perhaps you would post some sort of brief introduction to your business, a few old articles, and some sort of animated gif and you would be done. Then you could sit back, relax, and congratulate yourself on being ahead of the curve compared to your competitors who had no web presence at all. However, that sort [...]

Mobile First Indexing and Voice Searching: Is Your Business Ready?

Historically businesses have focused primarily on the desktop version of their website. The desktop version was considered the primary version by Google and other search engines; it was the fullest, most complete version of your site. The desktop website had the highest quality video and graphics and the most comprehensive and detailed information. However, the times, as they say, are a-changin'. Google has recently announced that it is in the process of making the mobile website version the primary [...]