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What to expect out of a basic SEO plan

When it comes to SEO there are many different options that a company may offer you, but how will you know what to decide on. With the pricing and verbiage that is not always easy to understand here at CloudTalk we are here to break this process down and let you know some items to expect. We are proud to offer SEO, web development, and design services, and one of the biggest portions of that is making sure our [...]

How a small business owner can look at a Google Analytic Report and determine if traffic is moving in the right direction

Small Business Owners Insight To a Google Analytic Report

How a small business owner can look at a Google Analytic Report and determine if traffic is moving in the right direction When paying for a SEO service or even just a basic website management plan, normally you will receive a Google Analytic report. The problem is that business owners may not know what to look for or even what it means. Whoever sets it up the SEO analysis will typically use descriptive titles to help in the understanding of [...]

Dermatology Specific Internet Marketing

Regardless of the size of your dermatology practice or the number of years, you have been in business you will need an internet marketing strategy to drive potential patients to your door. An effective online marketing program can help grow your client base, raise awareness of the services you offer and serve as a cost-effective way of increasing revenue. A robust online marketing plan will not only help you draw in new patients it will also strengthen your relationship [...]

CTI’s Tips for a Secure Small Business Website in 2018

Think about the last time you updated your small business website. Is it hard to remember back that far? Are the details somewhat hazy? If so it is probably time for another update to make sure your website is strong and secure and will continue to meet your business needs. The world of website design and security is constantly evolving and changing to meet new challenges. There is an ongoing arms race between hackers and criminals and web security [...]

Outdated Websites Keep Revenue Low

People will spend a lot of time and money decorating their homes with the latest fashions; care will be taken with the color scheme, drapes, accents and all the other elements that go into making an attractive and inviting living space. However, no matter how much time and care you take it is inevitable that as the years pass things will start to look a little dated and tired. The rule that applies to home décor applies with even [...]

Better Information=Better Results: Building a Content Driven Website

In the old timey days of the late 90’s and early 2000’s web design was a lot simpler and a lot more boring. Perhaps you would post some sort of brief introduction to your business, a few old articles, and some sort of animated gif and you would be done. Then you could sit back, relax, and congratulate yourself on being ahead of the curve compared to your competitors who had no web presence at all. However, that sort [...]

Mobile First Indexing and Voice Searching: Is Your Business Ready?

Historically businesses have focused primarily on the desktop version of their website. The desktop version was considered the primary version by Google and other search engines; it was the fullest, most complete version of your site. The desktop website had the highest quality video and graphics and the most comprehensive and detailed information. However, the times, as they say, are a-changin'. Google has recently announced that it is in the process of making the mobile website version the primary [...]

Website Content Design Flow To Maximize SEO

By optimizing the content design of your webpages you can actually improve the SEO rankings of your business, but more so the conversion of the page itself. The way content is presented on your website and the flow of the different webpage elements can actually make a significant difference in the users experince. SEO (Search Engine Optimization) is the way that potential customers can find your business online. When you use a tool like Yahoo or Google you are [...]

Seasonal Marketing: Get the New Year off to a Strong Start

For generations, retailers have marked the holiday season with special deals, promotions, and sales. For example, if you own a restaurant you might offer special meals or drinks, or if you are a yoga or Pilates studio, you might offer a package deal on a number of sessions, and so forth. However, whether you are a traditional brick and mortar store or an online-only operation the holiday season and the start of the new year is a great time [...]

Building a Small Business Website that Fits Your Needs

As a small business owner, you know the importance of having a good quality website. However, as recently as 2014 over half of small businesses had no website and little to no online presence at all. Marketing research shows that a majority of potential customers first find your business online and make purchase decisions before they ever contact you. If you don’t have a good quality web presence, you are losing out on business! Don't Let A Template Describe Your [...]