Blog

Better Information=Better Results: Building a Content Driven Website

In the old timey days of the late 90’s and early 2000’s web design was a lot simpler and a lot more boring. Perhaps you would post some sort of brief introduction to your business, a few old articles, and some sort of animated gif and you would be done. Then you could sit back, relax, and congratulate yourself on being ahead of the curve compared to your competitors who had no web presence at all. However, that sort [...]

Mobile First Indexing and Voice Searching: Is Your Business Ready?

Historically businesses have focused primarily on the desktop version of their website. The desktop version was considered the primary version by Google and other search engines; it was the fullest, most complete version of your site. The desktop website had the highest quality video and graphics and the most comprehensive and detailed information. However, the times, as they say, are a-changin'. Google has recently announced that it is in the process of making the mobile website version the primary [...]

Website Content Design Flow To Maximize SEO

By optimizing the content design of your webpages you can actually improve the SEO rankings of your business, but more so the conversion of the page itself. The way content is presented on your website and the flow of the different webpage elements can actually make a significant difference in the users experince. SEO (Search Engine Optimization) is the way that potential customers can find your business online. When you use a tool like Yahoo or Google you are [...]

Seasonal Marketing: Get the New Year off to a Strong Start

For generations, retailers have marked the holiday season with special deals, promotions, and sales. For example, if you own a restaurant you might offer special meals or drinks, or if you are a yoga or Pilates studio, you might offer a package deal on a number of sessions, and so forth. However, whether you are a traditional brick and mortar store or an online-only operation the holiday season and the start of the new year is a great time [...]

Building a Small Business Website that Fits Your Needs

As a small business owner, you know the importance of having a good quality website. However, as recently as 2014 over half of small businesses had no website and little to no online presence at all. Marketing research shows that a majority of potential customers first find your business online and make purchase decisions before they ever contact you. If you don’t have a good quality web presence, you are losing out on business! Don't Let A Template Describe Your [...]

Why Strong SEO is Vital for Your Medical Practice

Search Engine Optimization or SEO is vital for any business but it is particularly critical for those in the medical field. A robust SEO will allow you to rise higher in search engine rankings and be found more easily by patients and potential patients. A 2017 poll by US News &World Report shows that almost as many people use the web (31%) to find a doctor as use a referral from a friend (35%). When social media referrals are [...]

Using Local SEO to Boost Your Business

More and more businesses are using local SEO as a way to effectively market their products and services. Every day millions of customers use local SEO without even knowing it. For example, every time you search for “best restaurants in Atlanta” that is a type of local SEO search. The algorithms behind search engines such as Google will pick up on the fact that you are looking for restaurants in the Atlanta metro area and will structure your search [...]

Why have a website maintenance agreement?

New Website vs New Car Let’s imagine that you’ve just purchased a shiny new car. The new vehicle has everything you were looking for and then some, but it also represents a considerable investment of time and money, so you are going to want to take care of it. At the very least you would like to have the oil and filters changed regularly, the tires rotated, and all of your fluid levels checked. Car Maintenance vs Website Maintenance Not doing this [...]

Tools for Mastering SEO

In today’s fast-paced online marketplace search engine optimization or SEO is key to ensuring that your customers and potential customers can find you online. The majority of web traffic is generated by just three search engines: Google, Bing, and Yahoo. To have a successful online presence you will want to appear as high in the search rankings of these engines as possible; this is critical since 93% of all online experiences begin with a search engine. A few years [...]

Using WordPress as your CMS

WordPress is currently the most popular Content Management System used on the Web, almost a quarter of the entire web is powered by WordPress. A study conducted by the SEO research firm Lipperhey indicates that of the websites where a CMS could be identified more than 68% were using WordPress. The plugins that WordPress provides are used by more than 37 million websites and are a key way that WordPress can be used to optimize your web pages. It [...]