Law Firm Marketing Services

Looking to enhance your law firm’s digital presence? From large national firms to independent lawyers and every type of practice in between, CloudTalk Interactive is here to provide our clients with a competitive edge. Digital marketing for lawyers is key to landing more business, growing your client base, and increasing revenue. Marketing services can also build your brand, aid prospective clients in locating you and establish your firm as a credible, experienced, and trustworthy organization. Our Atlanta-based agency, CloudTalk Interactive, is a proven expert in the field of legal marketing services. We evaluate and assess every one of our clients, in order to develop a fully detailed, customized marketing strategy.

Legal Marketing Services In Metro Atlanta

While word-of-mouth referrals can be helpful, most individuals turn to online searches when trying to obtain legal information. This is where legal marketing services enter the picture. While other industries may benefit from traditional forms of marketing, in today’s modern world, internet-based strategies tend to be more effective when it comes to law firm marketing. In fact, research suggests that 33% of Americans begin their search for a lawyer online. If you’re not marketing your firm digitally, you’re missing out on reaching more than a third of all prospective clients.

At CloudTalk Interactive, we offer dynamic online marketing solutions customized to the legal services industry. A few of these options include:

Web page design: Building law firm websites is one of our areas of expertise. With a fully optimized website, prospective clients will be able to easily locate your practice. Beyond informative content, your site can increase brand awareness, establish credibility and personalize the entire lawyer-client relationship.

Law Firm Focused Blog: The purpose of law firm blogs is to create a connection with your audience. Blogs allow firms to provide expertise on a variety of topics with the goal of increasing engagement and site traffic.

Social media marketing: In the digital age in which we live, many turn to social media platforms to connect with lawyers and law practices. Social networking can be used to drive prospective clients to the website, to build a firm’s image and credibility and generally speaking, to grow the practice and increase revenue.

Search Engine Optimization (SEO): SEO is a vital component of law firm marketing. Prospective clients turn to popular search engines, like Google, Yahoo and Bing, when searching for legal advice or counsel. When utilizing SEO, content is optimized to include relevant keywords that ensure your website is listed at the top of online search results. Due to maximized visibility, SEO can generate a great deal of organic traffic to your site, if it is executed effectively.

Email marketing: While social media marketing gets your message out to a large number of viewers, EVERYONE has email these days. In fact, research indicates that email marketing is still one of the best methods for reaching people. Whether you’re looking to promote your firm, provide news and updates or enhance engagement, email marketing is an effective solution that optimizes time and budget.

Pay-per-click (PPC): Is designed to generate leads, increase website traffic and boost brand awareness. Simply put, you pay every time your firm’s ad is clicked on search engine result pages. PPC is a quick way to enter the legal marketing services arena. It is also a highly measurable method, with trackable data that includes impressions, clicks and conversions.

Contact Us Today!

We are here for all your marketing needs for your legal practice. We serve clients in all 50 states and are located in Alpharetta Ga. Fill out the form below and get started.

What Services Are You Interested In

The Complete Guide to Google Screened For Lawyers

Google Screened is a local service ads screening program Google launched in 2020 that is specifically designed for niche professional service providers like legal firms. The purpose of the Google Screened program is to help law firms establish a trusted reputation when their local legal service ads appear in search engine results pages (SERPs).

This program helps build trusted reputations for lawyers. Law firms that successfully go through the Google Screened process earn a badge that displays in the attorney’s local service ad – this badge shows that both the advertised attorney and their respective law firm have been vetted and provide quality legal services.

This is a great opportunity from Google. The benefits include:

  1. The authority it brings to your online presence in local search
  2. The new leads it will generate for your law firm.

Benefits of Google Screened program for legal firms:

After going through the application process and approval to place ads using the Google Screened platform, your firm will get these benefits:

High Search Engine Listing: Having a badge showing that you have passed Google’s screening process program means that your listing can show up high in the search results. This placement puts your business listing ABOVE the pay-per-click ads in Google’s search results. High placement means there is a higher likelihood of potential customers visiting your website and contacting you for services.

Local Targeting: Your online marketing efforts need to be carefully designed so you are connecting with the right people. Not only do you need customers who are searching for the type of legal services you offer, but you also need to be sure that these people are local. Adding this Google Screened badge increases the visibility of your website for people who are in the right area.

Improved Credibility: When customers see that your firm has a Google Screened badge, then it gives you an instant boost in credibility. Prospective clients have more confidence knowing that they are choosing a reputable firm to work with.

A Nice Boost For Your Business: All of these factors listed above add up to one important thing: more leads for your law firm which means more revenue. When you have a quality website, good reviews online, and a badge of approval from Google, then it sets the perfect foundation to support your firm’s growth in the future.

Law Firm Practice Areas That Are Eligible For Google Screened

Currently, there are 17 legal practice areas that are eligible for this type of local service ads for lawyers. When creating your account, you can select from one or more of the following areas:

  • Bankruptcy law
  • Business law
  • Contract law
  • Criminal law
  • Disability law
  • DUI law
  • Estate law
  • Family law
  • Immigration law
  • Intellectual property law
  • Labor law
  • Litigation law
  • Malpractice law
  • Personal injury law
  • Real estate law
  • Tax law
  • Traffic law

Google Screened is only available to professionals in the legal, real estate and financial planning industries.

There are two major differences between Google Screened and traditional paid search or pay-per-click (PPC) advertising.

Google Screened Ads appear above pay-per-click (PPC) ads in SERPs. So, ads in the Google Screened for Lawyers carousel are the first result potential leads will see when they search for a term like “family law firm near me” or “estate lawyer in Fairfield NJ” followed by PPC ads.

When you use Google Screened, you are charged for each lead that calls your firm from your Google Screened ad. Whereas when you use PPC ads, you pay by the click (hence the name).

Signing Up for Google Screened:

Every company that gets a Google Screened badge must complete an extensive background and license check. As you work through the application process, Google will request the specific information needed to check your licensing and any applicable background information that relates to your industry or services.

Get a Google Screened Badge:

What Google looks at during the verification process that will allow you to receive the badge:

Bar Membership: Each lawyer in your firm will be checked to verify the standing of their state bar memberships.

Partner Background Check: One partner at the firm must complete a criminal and civil background check.

Business Background Check: Another background check is completed to review the history of the law firm.

Physical Location: The physical address of your law firm will be verified, to ensure that your company is legitimate and the online listing is correct.

Google Reviews: Your Google My Business listing must have reviews. Your average star rating needs to be 3.0 or higher for you to be eligible for this screening process.

Get more opportunities to connect with potential clients since it’s a promising type of lead generation for law firms, and Google has confidence knowing they are providing relevant, quality results for people using the search engine.

Get More Qualified Leads for Your Law Firm.

Googled Screened for Lawyers is an essential step to include in your online marketing efforts, but it shouldn’t be the only one. As a busy lawyer, you should be focusing on billable hours with your clients, instead of spending your time trying to figure out how to create an online marketing campaign for your law firm.

At CloudTalk Interactive our experienced digital marketing team specializes in creating tailored PPC and SEO plans for legal entities. We’ve developed proven systems that help your firm move up the ranks in the search results. Contact us today to learn more about the Google Screened program for lawyers or to get a free site audit – no strings attached.

We Are Your Law Firm Marketing Agency

Whether you’re looking for a website re-design, social media marketing, SEO, data management or a comprehensive law firm marketing campaign, CloudTalk Interactive is here for you! Allow our dedicated team of digital marketing specialists to devise customized solutions that will generate more qualified, prospective clients for your firm.

Reach out today to learn more about enhancing your online presence. Growing your legal practice just got a whole lot easier!