Too many times a client has opted out of wanting to have a website maintenance service plan and instead just wanted the site built. This makes sense from a owners perspective as well what are you going to do now. Not to get this confused with a marketing service that may be offered. After a site is built depending on what CMS etc you will need to keep some things in mind, and also if an update is needed [...]
How a small business owner can look at a Google Analytic Report and determine if traffic is moving in the right direction When paying for a SEO service or even just a basic website management plan, normally you will receive a Google Analytic report. The problem is that business owners may not know what to look for or even what it means. Whoever sets it up the SEO analysis will typically use descriptive titles to help in the understanding of [...]
Think about the last time you updated your small business website. Is it hard to remember back that far? Are the details somewhat hazy? If so it is probably time for another update to make sure your website is strong and secure and will continue to meet your business needs. The world of website design and security is constantly evolving and changing to meet new challenges. There is an ongoing arms race between hackers and criminals and web security [...]
People will spend a lot of time and money decorating their homes with the latest fashions; care will be taken with the color scheme, drapes, accents and all the other elements that go into making an attractive and inviting living space. However, no matter how much time and care you take it is inevitable that as the years pass things will start to look a little dated and tired. The rule that applies to home décor applies with even [...]
In the old timey days of the late 90’s and early 2000’s web design was a lot simpler and a lot more boring. Perhaps you would post some sort of brief introduction to your business, a few old articles, and some sort of animated gif and you would be done. Then you could sit back, relax, and congratulate yourself on being ahead of the curve compared to your competitors who had no web presence at all. However, that sort [...]
By optimizing the content design of your webpages you can actually improve the SEO rankings of your business, but more so the conversion of the page itself. The way content is presented on your website and the flow of the different webpage elements can actually make a significant difference in the users experince. SEO (Search Engine Optimization) is the way that potential customers can find your business online. When you use a tool like Yahoo or Google you are [...]
As a small business owner, you know the importance of having a good quality website. However, as recently as 2014 over half of small businesses had no website and little to no online presence at all. Marketing research shows that a majority of potential customers first find your business online and make purchase decisions before they ever contact you. If you don’t have a good quality web presence, you are losing out on business! Don't Let A Template Describe Your [...]
New Website vs New Car Let’s imagine that you’ve just purchased a shiny new car. The new vehicle has everything you were looking for and then some, but it also represents a considerable investment of time and money, so you are going to want to take care of it. At the very least you would like to have the oil and filters changed regularly, the tires rotated, and all of your fluid levels checked. Car Maintenance vs Website Maintenance Not doing this [...]
WordPress is currently the most popular Content Management System used on the Web, almost a quarter of the entire web is powered by WordPress. A study conducted by the SEO research firm Lipperhey indicates that of the websites where a CMS could be identified more than 68% were using WordPress. The plugins that WordPress provides are used by more than 37 million websites and are a key way that WordPress can be used to optimize your web pages. It [...]
These days we all tend to do more and more of our business online. Whether it involves shopping for goods or services, getting a restaurant recommendation, or staying connected with our friends and communities the tendency is for all of these activities to take place via the web. As you go about your online life, you may have noticed an increase in sites labeled as HTTPS as opposed to simply HTTP. So what is the difference between the two [...]
