Yearly Archives: 2017

12 Dec

Website Content Design Flow To Maximize SEO

By optimizing the content design of your webpages you can actually improve the SEO rankings of your business, but more so the conversion of the page itself. The way content is presented on your website and the flow of the different webpage elements can actually make a significant difference in the users experince. SEO (Search Engine Optimization) is the way that potential customers can find your business online. When you use a tool like Yahoo or Google you are [...]

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27 Nov

Seasonal Marketing: Get the New Year off to a Strong Start

For generations, retailers have marked the holiday season with special deals, promotions, and sales. For example, if you own a restaurant you might offer special meals or drinks, or if you are a yoga or Pilates studio, you might offer a package deal on a number of sessions, and so forth. However, whether you are a traditional brick and mortar store or an online-only operation the holiday season and the start of the new year is a great time [...]

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25 Oct

Building a Small Business Website that Fits Your Needs

As a small business owner, you know the importance of having a good quality website. However, as recently as 2014 over half of small businesses had no website and little to no online presence at all. Marketing research shows that a majority of potential customers first find your business online and make purchase decisions before they ever contact you. If you don’t have a good quality web presence, you are losing out on business! Don't Let A Template Describe Your [...]

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21 Sep

Why Strong SEO is Vital for Your Medical Practice

Search Engine Optimization or SEO is vital for any business but it is particularly critical for those in the medical field. A robust SEO will allow you to rise higher in search engine rankings and be found more easily by patients and potential patients. A 2017 poll by US News &World Report shows that almost as many people use the web (31%) to find a doctor as use a referral from a friend (35%). When social media referrals are [...]

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16 Aug

Using Local SEO to Boost Your Business

More and more businesses are using local SEO as a way to effectively market their products and services. Every day millions of customers use local SEO without even knowing it. For example, every time you search for “best restaurants in Atlanta” that is a type of local SEO search. The algorithms behind search engines such as Google will pick up on the fact that you are looking for restaurants in the Atlanta metro area and will structure your search [...]

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27 Jun

Why have a website maintenance agreement?

New Website vs New Car Let’s imagine that you’ve just purchased a shiny new car. The new vehicle has everything you were looking for and then some, but it also represents a considerable investment of time and money, so you are going to want to take care of it. At the very least you would like to have the oil and filters changed regularly, the tires rotated, and all of your fluid levels checked. Car Maintenance vs Website Maintenance Not doing this [...]

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15 May

Tools for Mastering SEO

In today’s fast-paced online marketplace search engine optimization or SEO is key to ensuring that your customers and potential customers can find you online. The majority of web traffic is generated by just three search engines: Google, Bing, and Yahoo. To have a successful online presence you will want to appear as high in the search rankings of these engines as possible; this is critical since 93% of all online experiences begin with a search engine. A few years [...]

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17 Apr

Using WordPress as your CMS

WordPress is currently the most popular Content Management System used on the Web, almost a quarter of the entire web is powered by WordPress. A study conducted by the SEO research firm Lipperhey indicates that of the websites where a CMS could be identified more than 68% were using WordPress. The plugins that WordPress provides are used by more than 37 million websites and are a key way that WordPress can be used to optimize your web pages. It [...]

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Why You Should Consider SSL for Your Website
21 Mar

Why You Should Consider SSL for Your Website

These days we all tend to do more and more of our business online. Whether it involves shopping for goods or services, getting a restaurant recommendation, or staying connected with our friends and communities the tendency is for all of these activities to take place via the web. As you go about your online life, you may have noticed an increase in sites labeled as HTTPS as opposed to simply HTTP. So what is the difference between the two [...]

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Web Development Terms Part One
14 Feb

Web Development Terms You May Want to Know: Part I

If you are considering hiring someone to design or re-design your website, there are certain terms and concepts that you need to be familiar with. Like every profession, web development has its own “secret language,” words and expressions that may not be known to those outside the industry. Knowing what these phrases mean can help you, and your web developer communicate more efficiently and ensure a better outcome of your website project. Accessibility One word you may hear often used by [...]

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